Blue Cross Blue Shield was looking for a welcome screen for their lobby that featured a programmable backend to display special guest announcements, and schedule information. When the display wasn't showing a message they wanted a series of loops that meshed with their branding. This piece was done in After Effects to compose graphic elements, still, and video. We used to call these "Attractor Loops" especially when they were done for a kiosk or trade show screen. It was branding eye-candy that said "look at me".
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