Marketing directors like to think their products outrun the competition, out perform, are fast, can take you to the finish line, even when it involves printing and sorting mail pieces. Or something like that. The easy sell for some projects seems to be a racing motif, and that's what I used for this piece for Bowe Bell and Howell's BIPS solution. I honestly have forgotten what BIPS is, but at the time, BIPS was a race car going around a track being chased by the most pitiful competitors we could design. And by we, I mean Robert Klein of KleinDigital in Asheville. We were on a no animation budget and Robert delivered more than I could have hoped for in LightWave racing goodness and product simulations. Composites were done in After Effects and the live action footage was shot in RTP at the BBH plant. The video was used in a racing themed booth at major trade shows.
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